Free advice

Craigslist post:

Girl group looking for management (Anywhere)

Hello,
We are a new girl group currently looking for an investor to invest in our success. There hasn’t been a great girl group for the past seven years and music is not changing for the better. We are trying to make a new revolution of music and prove that girls groups can stay together for a long time. We are very hard working, dedicated to our craft, and a united sister hood. We are looking for a manager and a investor.We live in Houston Texas but we are willing to travel.We know its going to take time and hard work and dedication, but we need someone to believe in us enough as much as we do to help us become a great success and accomplish our dreams. Now this girl group is just starting off from scratch but we do have a song.

We’re asking for someone to guide us and help us anyway they can. Thank you for your time.

My response:
I saw your Craigslist ad. I’m assuming you are looking for success in popular music. You asked for guidance, here goes:

1. Avoid combining the roles of manager and investor. These are two very different roles with different interests and motivations.

2. If you need money, consider soliciting for donors and patrons instead of investors.

3. Ask yourself what you need money for at this stage of your journey. My guess is that you don’t, and that worse, it’s a distraction.

4. I find your chutzpah and naivete (“revolution in music” “believe in us” “dreams” “[one!] song”) charming and almost definitively adolescent-relatable. Be advised, however, that spending money on a band and managing it for success are about hard realities, decisions and trade-offs. So even if your search for a manager is premature, good on you for looking for someone to focus on that garbage so you can focus on your art and performances.

The theoretical elements of the formula seem fairly simple. The implementation is the hard part.

1. Write catchy, compelling songs that are lyrically specific and relevant to the artist, and universal enough for the listener to project himself into the narrative.

2. Be (or become) extraordinarily compelling in one or more ways. Be good-looking, multi-talented, cool, shred, shock – something that honors your listener’s choice to pay attention to you.

3. Your music and live show should be relatable to adolescents in some way.

4. At your live performances, your efforts should be Herculean, and your output should be Olympic.

5. Take your great songs, put together a live show that predictably moves audiences, capture one of those performances on video, and then we can get started.